Digital marketing isn’t just reserved for large companies with huge budgets. Business consultant Robert Arloro says that even the smallest of companies with the smallest of budgets can get a lot of out digital marketing.
This is one of the beauties of digital marketing: You don’t need a lot of money to make a big impact — if you know what you’re doing.
Below are some important steps your small business can take to benefit from digital marketing without breaking the bank.
Google My Business
Creating an account on Google My Business is something that all small businesses should do, especially if they rely on local customers. When you create an account and fill out your profile, your business will now show up in business results when people search for things about your industry.
For instance, if someone searches for the “best pizza near me,” your pizza shop will show up if you have a Google My Business account. Not only that, but it will list your address — including having a Pin dropped on Google Maps — phone number, website and hours of operation.
The best part about GMB is that it’s completely free.
Social Media Posts
Another free digital marketing strategy is to create social media accounts on the platforms where your customers are, and then create content that your customers want. Doing so not only helps to spread your message to new customers, it also adds legitimacy to your business.
Many prospective customers will look up a company on social media before they make a purchasing decision. If you don’t have social media accounts — or if you’re not active — then it’s less likely that customers will trust you.
Again, this strategy is extremely cost effective, since it’s free to set up accounts on all these platforms — and inexpensive to create the content you’ll be posting.
Social Media Ads
Another very cost-effective digital marketing strategy is to run paid ads on these social media platforms. Through social media ads, you can set low budgets that can have high impact.
You can target your ads very specifically to ensure that you’re reaching your top prospective customers based on a number of factors, including location, basic demographics and even interests.
Even better, social media ads allow you to easily track the performance of your campaigns, which allows you to tweak them as they’re running to provide you with the best results.
Integrate SEO
Google My Business is great, but it’s not the be-all, end-all to appearing in internet searches. You also need to make sure that you are optimizing your website and social media accounts so that people can find you based on a number of different keyword phrases that they are likely to search.
You can conduct some simple keyword research to figure out which phrases your target customers are most likely to search. Then, you can create content on your blog, social media pages and more that targets those keyword phrases to ensure your business appears high in the search results.
About Robert Arloro
Robert Arloro is a digital marketer who has worked with a variety of clients, from small start-ups to large corporations, helping them to achieve their online marketing goals. Arloro is passionate about helping businesses succeed, and has extensive knowledge of the digital landscape. Robert’s expertise is in SEO, PPC, social media marketing, content marketing, and more.