Apple Inc. is an American tech giant that is situated in Cupertino, California. Apple designs, develops, and sells consumer electronic gadgets, computer software, online products, and services. It’s a multinational technology company alongside Google, Microsoft, Amazon, etc. However, it is noteworthy that this tech giant makes a profit or revenue from several business models and strategies. This is why, for every fiscal year, Apple continues to grow and generate revenues. Read on! You will find out how Apple Inc. generates revenue.
First, Apple Inc. generates revenue from sales of its products to consumers, small and medium-sized enterprises, large corporations, government agencies, etc. Apple products and services include iPad Mac, iPod, Apple Watch Apple TV, iPhone. Apple products also extend to software applications like iCloud, Apple Music, Apple Pay, among many others. Usually, Apple generates revenue from sales of the above products. They also generate revenue from subscription fees from consumer software programs like iCloud.
Furthermore, Apple Inc. sells its products in major markets through its online and retail stores. Apple also generates high revenue every fiscal year by selling a variety of third-party Apple compatible products. Essentially, Apple has expanded its net sales through indirect distribution. Apple products are often distributed through several indirect distribution channels like wholesalers, retailers, value-added resellers, etc.
There is no doubt that Apple Inc. continues to deliver world-class products every year. There is always an improvement on Apple products every fiscal year. For instance, Apple launched the iPod in 2001, iPhone in 2007, iPad in 2010. And one cannot deny that these major improvements have contributed majorly to Apple’s revenues over the years.
Apple continues to beat its competitors in generating high revenues in every fiscal year. For example, Apple builds a viable competitive advantage with a focus on three major business strategies. These strategies are (1) Creating the best user experience through a vertically integrated model. (2) Building platforms for content distribution for consumers. (3) Expansion of the company-owned retail stores’ network.
Again, Apple provides the best user experience through building its operating systems, hardware, application software, and services. This has allowed Apple to design easy-to-use products. And that is what many companies don’t do – being independent of partners for technical innovation.
In conclusion, Apple Inc. may continue to enjoy massive growth in revenues and profits because of its never-ending innovations. These innovations make Apple customers to always wait in anticipation for the introduction of another Apple product or service to engage. Company owners are always encouraged to adopt the Apple business models and strategy to enjoy a massive boost in revenue generation.