For about 4 decades now, social media has been around. However, it was not until Facebook was launched from the US that several companies and individuals realized how powerful a tool social media is for marketing. Way before, branding essentially entailed broadcast ads, print media, and newsletters. But now, social media has become an effective way to connect with consumers and clients.
A brand is noted to be a customer’s overall perception of one’s business as it is summarily one’s business reputation. The US is home to many unique brands. To build a successful brand on social media and harness its marketing potency, some things should be put in place.
The first thing to note is to target the right platforms. Not all social media platforms are fit for all kinds of businesses. For instance, a brand that is heavy on visuals will thrive on Instagram than on twitter, as twitter is more of a conversational platform. So, employing the right social media platform for one’s type of business is key.
It is also essential to be consistent with imagery and style as it helps a new brand stand out unique in the overcrowded and ever-growing brand hub of the US.
Also, posting frequently strengthens the engagement relationship with customers and potential clients, and it helps a new brand to stay connected with their followers. It’s also imperative that such new brands not just post often, but also post visually compelling content to look professional and coherent.
Being a new brand, it is wise to create an original and unique hashtag that can boost a new brand’s presence and accessibility on social media in the long run. While creating presence and prestige for your brand, it’s wise to tag other popular relevant companies or talents and connect with influencers in one’s business industry, if possible, personally meet up. It helps you get on their radar, which can uplift your brand.
Finally, building a successful brand on social media in the US entails locating the relevant social media platform. It entails being consistent with style, image, voice, being unique, strategically boosting your brand’s presence, and connecting with the big guns in your business industry.