There are businesses that want to grow fast, and then there are businesses that want to last. The considerable difference between these two focal points often comes down to knowing the value of providing excellent service to consumers. When building a business to survive, entrepreneurs should deliver positive experiences to customers from the start to solidify customer loyalty. Everest Business Funding, one of small businesses’ most trusted partners during development periods, states that loyal customers attained during startup days can help carry an organization through its growth stages.
Here are a few tips for entrepreneurs from experts at Everest Business Funding on how to make sure customers interactions are supporting a meaningful consumer experience:
1. Build on Customer Feedback
The best way to know whether or not consumers are satisfied with their experience is to ask. During the early stages of growth, all feedback is good feedback, even if a consumer returns with a bad experience. Consumer responses are critical to finesse a customer experience and grant a business the opportunity to improve service or product quality. At the same time, a company taking a moment to listen to a customer about how to better that individual’s experience for next time allows that consumer to feel heard, increasing the chances of them returning.
2. Set Up a Point System
Reward systems can keep consumers coming back for more and boost profits. These reasons are why so many companies have avidly adopted the strategy. As a startup, budgets and resources are often tight. Setting up a point system grants time for a business to grow along with customers and reward loyal consumers with an extra perk. Point programs are popular because they allow customers to collect points with each purchase to eventually transfer points for special offerings or promotions.
3. Create a Community
Social media is a cost-effective way to obtain loyal customers by building a community. Building a community around an organization’s mission and brand allows a company to get to know its consumers on a personal level while actively engaging with them online. As a part of an organization’s community, customers can get exclusive access to newly released products and services ahead of time or any other valuable content that only those a part of the community can access. Social media communities bring value to a brand and personalize care for a customer. This avenue is also another strategic way for a business to acquire valuable consumer feedback.
4. Be Available on Multiple Platforms
Though a business might frequently communicate with its target audience on social media, that does not mean all potential loyal consumers use social media. It is essential for the customer experience for entrepreneurs to diversify their means of communication to meet all customer needs. Though technology is edging more to communicate through written text, whether that be through email, social media, text, or live chat, entrepreneurs should still take advantage of being available via phone call. The power of a quality interaction while speaking through the phone eliminates any frustration for lacking real human help. Automated phone systems can quickly take the personal feelings out of any experience.
About Everest Business Funding
Everest Business Funding provides alternative finance options and revenue based funding to small business owners. They serve a diverse pool of businesses, from healthcare to retail, to help them obtain working capital to grow, buy inventory, launch marketing campaigns, or hire staff. Everest Business Funding’s clients are treated with respect and receive high-quality guidance and service from its professionals.